Ihtiar Febrian Putra Nur Akhiddianto; Justiana Astuti, H.; Muchammad Agung Miftahuddin; Bagis, F. THE INFLUENCE OF SELF-IMAGE CONGRUENCE, HEDONIC MOTIVATION, AND BRAND EXPERIENCE ON PURCHASE INTENTION WITH BRAND ATTACHMENT AS A MEDIATING VARIABLE (STUDY ON THE INTEREST IN BYD SEAL ELECTRIC CARS IN PURWOKERTO). IJME 2025, 4, 157-170.