ANITA SWANTARI; MICHAEL KHRISNA ADITYA; PURWANTI DYAH PRAMANIK. CONSUMER BEHAVIOR OF GENERATION Z STUDENTS: THE INFLUENCE OF USING LAZADA E-COMMERCE, PROMOTIONS AND SOCIAL MEDIA (CASE STUDY OF TRISAKTI INSTITUTE OF TOURISM STUDENTS). International Journal Management and Economic, [S. l.], v. 4, n. 1, p. 01–07, 2025. DOI: 10.56127/ijme.v4i1.1777. Disponível em: https://journal.admi.or.id/index.php/IJME/article/view/1777. Acesso em: 12 mar. 2025.