IHTIAR FEBRIAN PUTRA NUR AKHIDDIANTO; JUSTIANA ASTUTI, Herni; MUCHAMMAD AGUNG MIFTAHUDDIN; BAGIS, Fatmah. THE INFLUENCE OF SELF-IMAGE CONGRUENCE, HEDONIC MOTIVATION, AND BRAND EXPERIENCE ON PURCHASE INTENTION WITH BRAND ATTACHMENT AS A MEDIATING VARIABLE (STUDY ON THE INTEREST IN BYD SEAL ELECTRIC CARS IN PURWOKERTO). International Journal Management and Economic, [S. l.], v. 4, n. 2, p. 157–170, 2025. DOI: 10.56127/ijme.v4i2.2180. Disponível em: https://journal.admi.or.id/index.php/IJME/article/view/2180. Acesso em: 29 jan. 2026.