DARMAWAN, Didit; ZAKARIYA, M. Najib. SOURCES OF RESISTANCE IN THE ADOPTION OF ECO-FRIENDLY LIGHTING PRODUCTS: A STUDY OF TECHNICAL DOUBTS, EXAGGERATED NARRATIVES, AND BRAND DISTRUST. International Journal Management and Economic, [S. l.], v. 5, n. 2, p. 01–14, 2026. DOI: 10.56127/ijme.v5i2.2652. Disponível em: https://journal.admi.or.id/index.php/IJME/article/view/2652. Acesso em: 21 apr. 2026.