RATRI PURWANINGTYAS; ISMAYANTI RAHMI; RAHMAYANTI. ANALYSIS OF PREFERENCES ON PURCHASE INTENTION OF THE COMMUNITY IN THE TIKTOK SHOP APPLICATION BASED ON E-WOM, ADVERTISING, AND LIVE ONLINE IN GENERATION Y. International Journal Management and Economic, [S. l.], v. 5, n. 2, p. 153–160, 2026. DOI: 10.56127/ijme.v5i2.2818. Disponível em: https://journal.admi.or.id/index.php/IJME/article/view/2818. Acesso em: 24 jun. 2026.