SYALSA SHABILLA; ADI UTAMA; MUHAMAD HIDAYAT. THE EFFECT OF PERSONALIZED RECOMMENDATIONS AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS OF AEROSTREET FOOTWEAR ON THE SHOPEE MARKETPLACE. International Journal Management and Economic, [S. l.], v. 5, n. 2, p. 139–145, 2026. DOI: 10.56127/ijme.v5i2.2842. Disponível em: https://journal.admi.or.id/index.php/IJME/article/view/2842. Acesso em: 24 jun. 2026.