WIDYA ADESTI SRININGSIH; LIA JULAEHA. THE INFLUENCE OF PRICE, CO-BRANDING, AND VIRAL MARKETING ON THE PURCHASE DECISION FOR HMNS X TSANA RINTIK SEDU PERFUME. International Journal Management and Economic, [S. l.], v. 5, n. 2, p. 256–265, 2026. DOI: 10.56127/ijme.v5i2.3016. Disponível em: https://journal.admi.or.id/index.php/IJME/article/view/3016. Acesso em: 30 jul. 2026.