Fery Afrizal, and Nora Pitri Nainggolan. 2026. “THE EFFECT OF BRAND AWARENESS, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISIONS FOR FRESTEA PRODUCTS IN BATAM CITY”. International Journal Management and Economic 5 (2):55-61. https://doi.org/10.56127/ijme.v5i2.2723.