[1]
Ihtiar Febrian Putra Nur Akhiddianto, H. Justiana Astuti, Muchammad Agung Miftahuddin, and F. Bagis, “THE INFLUENCE OF SELF-IMAGE CONGRUENCE, HEDONIC MOTIVATION, AND BRAND EXPERIENCE ON PURCHASE INTENTION WITH BRAND ATTACHMENT AS A MEDIATING VARIABLE (STUDY ON THE INTEREST IN BYD SEAL ELECTRIC CARS IN PURWOKERTO)”, IJME, vol. 4, no. 2, pp. 157–170, Jun. 2025.