Darmawan, Didit, and M. Najib Zakariya. “SOURCES OF RESISTANCE IN THE ADOPTION OF ECO-FRIENDLY LIGHTING PRODUCTS: A STUDY OF TECHNICAL DOUBTS, EXAGGERATED NARRATIVES, AND BRAND DISTRUST”. International Journal Management and Economic, vol. 5, no. 2, Apr. 2026, pp. 01-14, doi:10.56127/ijme.v5i2.2652.