Widya Adesti Sriningsih, and Lia Julaeha. “THE INFLUENCE OF PRICE, CO-BRANDING, AND VIRAL MARKETING ON THE PURCHASE DECISION FOR HMNS X TSANA RINTIK SEDU PERFUME”. International Journal Management and Economic, vol. 5, no. 2, July 2026, pp. 256-65, doi:10.56127/ijme.v5i2.3016.