Darmawan D, Zakariya MN. SOURCES OF RESISTANCE IN THE ADOPTION OF ECO-FRIENDLY LIGHTING PRODUCTS: A STUDY OF TECHNICAL DOUBTS, EXAGGERATED NARRATIVES, AND BRAND DISTRUST. IJME [Internet]. 2026 Apr. 11 [cited 2026 Apr. 19];5(2):01-14. Available from: https://journal.admi.or.id/index.php/IJME/article/view/2652