KUNCARA, Tommy; ARIYANTO, Ariyanto; IMMI FISKA TARIGAN; SRI WAHYU HANDAYANI. PENINGKATAN DAYA SAING UMKM MELALUI STRATEGI BRANDING YANG EFEKTIF DAN INOVATIF.  Jurnal Abdi Masyarakat Multidisiplin, [S. l.], v. 3, n. 3, p. 92–97, 2025. DOI: 10.56127/jammu.v3i3.1882. Disponível em: https://journal.admi.or.id/index.php/JAMMU/article/view/1882. Acesso em: 12 mar. 2025.