Rustiana, N.A. et al. 2026. THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVATION ON CUSTOMER SATISFACTION AMONG NETFLIX USERS IN BANDUNG CITY. Jurnal Ekonomi dan Manajemen. 5, 2 (Jun. 2026), 120–129. DOI:https://doi.org/10.56127/jekma.v5i2.2835.