WIDIANINGSIH; ANGGA PUTRI EKANOVA. PENGARUH ONLINE CUSTOMER REVIEW, EXPERIENTIAL MARKETING, DISCOUNT, DAN GRATIS ONGKIR TERHADAP KEPUTUSAN PEMBELIAN SKINCARE WARDAH PADA E-COMMERCE SHOPEE. Jurnal Ekonomi dan Manajemen, [S. l.], v. 5, n. 1, p. 38–47, 2026. DOI: 10.56127/jekma.v5i1.2485. Disponível em: https://journal.admi.or.id/index.php/JEKMA/article/view/2485. Acesso em: 9 apr. 2026.