RUSTIANA, Nabil Ahnaf; R. ELA SULASTRI; FARID ARIFIN. THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVATION ON CUSTOMER SATISFACTION AMONG NETFLIX USERS IN BANDUNG CITY. Jurnal Ekonomi dan Manajemen, [S. l.], v. 5, n. 2, p. 120–129, 2026. DOI: 10.56127/jekma.v5i2.2835. Disponível em: https://journal.admi.or.id/index.php/JEKMA/article/view/2835. Acesso em: 25 jun. 2026.