Suminto, Sarwo Edi Wibowo, Muhammad Arif Fadilah. PENGARUH BRAND LOVE, ADVERTISING, BRAND AUTHENTICITY, SERTA BRAND FAMILIARITY, TERHADAP BRAND EQUITY MELALUI BRAND SATISFACTION DAN BRAND TRUST PADA PENGUNJUNG KENTUCKY FRIED CHICKEN DI KOTA SAMARINDA. JEKMA [Internet]. 2026 Jun. 19 [cited 2026 Jun. 20];5(2):105-11. Available from: https://journal.admi.or.id/index.php/JEKMA/article/view/2820