PENGARUH KEPERCAYAAN SOSIAL MEDIA INSTAGRAM PADA PERKEMBANGAN TEKNOLOGI INFORMASI TERHADAP NANO DAN MICRO INFLUENCER PADA APLIKASI THE ASIAN PARENT INDONESIA
DOI:
https://doi.org/10.56127/jts.v4i1.1943Keywords:
Instagram, Influencer, BrandAbstract
This research was conducted within The Asian Parent community, which directly engages in projects aimed at introducing or influencing a specific audience regarding events or products for certain brands. The data collection technique used random sampling among influencers, utilizing a Nomogram table with a confidence level of 98% or a margin of error of 2%. This study falls under the category of direct survey research with a quantitative approach. Data collection was carried out through an online questionnaire.
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