A. D. Kusumastuti, D. F. Nugroho, F. Saputra, M. W. D. Negara, and A. Z. Maytatu, “Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume”, JUKIM, vol. 4, no. 6, pp. 48–51, Nov. 2025.