PENGARUH PROMOSI DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS PELANGGAN PADA LAYANAN SHOPEEFOOD DI JAKARTA

Authors

  • Ranti Putri Pratiwi Universitas Gunadarma
  • Angga Putri Ekanova Universitas Gunadarma
  • Olivia Puspita Nagari Universitas Gunadarma

DOI:

https://doi.org/10.56127/jekma.v1i2.130

Abstract

The purpose of this study was to determine the effect of promotion and ease of use partially and
simultaneously on customer loyalty at shopeefood service in Jakarta. The analytical method in this
study uses quantitative primary data, the stages carried out are: data quality test, classical assumption
test, multiple linear regression analysis, t test (partial), f test (simultaneous), coefficient of determination
(R2) using tools spss testing. The data used in this study were obtained by distributing questionnaires to
100 respondents. The results of this study indicate that the promotion variable can partially and
significantly affect customer loyalty at Shopeefood services in Jakarta. The ease of use variable partially
and significantly can effect customer loyalty at ShopeeFood services in Jakarta. There is a simultaneous
and significant influence between the variables of promotion and ease of use on customer loyalty at
ShopeeFood service in Jakarta.

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Published

2022-06-30

How to Cite

Ranti Putri Pratiwi, Angga Putri Ekanova, & Olivia Puspita Nagari. (2022). PENGARUH PROMOSI DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS PELANGGAN PADA LAYANAN SHOPEEFOOD DI JAKARTA . Jurnal Ekonomi Dan Manajemen, 1(2), 18–28. https://doi.org/10.56127/jekma.v1i2.130

Issue

Vol. 1 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen

Section

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